The Reasons For The Existence Of Mercedes Benz
One of the leading automobile brands in the world is Mercedes Benz. The utmost quality of its engineering and its age old appeal is signified through its 3 pointed star symbol. The cars of this universal brand are priceless possessions for many. So why should Daimler Chrysler, Mercedes Benz’s parent company, bother with brand development? Mercedes Benz, Daimler Chrysler and global change have been cited as the reasons for the pursuit of brand development.
Mercedes Benz wanted to remain true to its record of innovation and growth, but the brand has been hampered by an accumulation of design formats and brand guidelines. Unlike Daimler Benz before, Daimler Chrysler doesn’t have Mercedes Benz as its only major brand now. Segregation among the in house brands has to be well defined by the parent company to avoid crisis. This article is about mercedez and more info found at mercedes c class ^(http://www.mbsilverstar.com.au).
One can see the cars around the globe on more or less the same platform today; this made it important for Mercedes Benz to set itself apart. For accessing this situation the brand management department appointed a distinguished advertising firm in June 1999. The task assigned to them was to take into account the growing power of the internet; and accordingly design an extraordinary Brand Design System. Furthermore, through their extranet, the company decided to make it fully available to audiences around the world; including dealers and agencies.
A Brand Expression, the basic statement for conveying the special heritage was to be developed which included the brand values. It was an important part of their campaign, both online and in print; communicating the working of the entire team. Apart from this, the Brand Design System also worked on Basic Design Elements, Specific Design Guidelines and the General Design Guidelines.
Concepts such as the typefaces, the brand mark and other similar applications from the crux of the basic design elements. Though it was quite worked on for its net usage, the basic 3 pointed star brand logo basically was not touched. Guidelines on the templates, exhibitions, web design and even stationery form a major chunk of the general design guidelines. Mercedes Benz’s web presence will promote the brand more actively with online design and this will signify the confirmation of the ascendancy of e-business. You are reading valuable tips on mercedez and can learn more at mercedes benz s class.
Coming to the Specific Design Guidelines, it is nothing but working on the design elements for specific servicing sub brands and/or business areas. The strive for brand development can be gauged from the inclusion of Charter Way, a commercial vehicle, fleet management sub-brand or dealership architecture into the branding system with flexibility to meet their marketing needs within the brand’s design spectrum. The technology that Mercedes Benz uses, to make these guidelines available, is in itself an expression of its brand value. The concept of e-branding has been delved deeply into and shall be managed digitally going forward.
Users are the prime focus of the technological changes made by the brand. They can now access an all in one database, which is available 24/7; and includes images, up to date brand information and online help, among its many features. The emphasis is on simple navigation and helpful features such as magnification, rather than on screen effects or animation.
To conclude, this user friendly, accessible and comprehensive Mercedes Benz Design System is actually quite remarkable. The system is easy to use, simple to understand and quite accessible. Summarily, a precise definition of distinction, external as well as internal, is extremely important for different brands, within a company.
And to have an impressive global presence, it is important to have an as impressive brand expression too. By creating a system that has accessible and easy to use features, Benz has managed to create a great brand value for itself.
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The Reasons For The Existence Of Mercedes Benz By house | December 30, 2010
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